Monday, May 6

Great article on Neal Wyatt's appeal factors--Madison Avenue admen should check this out, because this is how everything, not just novels, finds its customer.  I recently chose Lisa Scottoline's newest, Don't Go, to indulge because it's heavy on the emotion appeal factor, and all her fans know this before they even crack it open.  When you read her you know that you will get complex yet predictable characterization, a quick pace, an ethical/moral storyline, and an ultimately satisfying ending.  She never disappoints.  Reading her books is like eating a whole bag of Utz Kettle Classics potato chips; you just can't stop after one chapter. And sometimes there could be tears.